What is Search Engine Optimization?
Search Engine Optimization or SEO is the process of making your website rank higher on search engines like Google and Bing. Search engines want to provide the best possible results to their customers, so they want to ensure that your website has great content that is related to what customers search for.
Search engines like Google use keywords to understand what your website is about. As an example, if your website is about Photography for beginners then a keyword you might use is “How to learn photography.” Keywords can be single words or a phrase such as the previous example.
To ensure that our page ranks high on search engines, we need to make sure that our content matches the right keywords. Search engine optimization is the process of making sure that your site uses the correct keywords through keyword research and other techniques to ensure that your website ranks as high as possible in the search results page.
There are several types of search engine optimization. These are called on-page SEO, off-page SEO, and technical SEO. On-page SEO is ensuring that the content on your website is centered around good keywords that will generate traffic and that your website has great content that is compelling. Off-page SEO is where you gain authority with search engines by getting other websites that are related to your keyword to link to your site. Finally, technical SEO is search engine optimization that looks at the code of your website and ensures that search engines can crawl your site efficiently.
Our Search Engine Optimization Services
We can help you with search engine optimization for your website by finding the best keywords, performing on-page search engine optimization to ensure you have the best content possible, off-page SEO by identifying great sites to partner with to get backlinks, and technical SEO by making sure your website’s code is optimized for search engine crawlers.
First, we identify the best keywords for your site by reviewing your site and discussing with you what your focus for your website is. For example, we find out if your site is to sell products online or to get customers into your front door. Once we identify your keywords, we can then look at your site and see how the content matches the keywords.
In addition, we identify your competitors or other business that are trying to rank high on the search engines and find keywords that have the best chance of ranking higher than your competitors. This is an important step and helps to give you an idea of how hard it will be to rank high on the search results.
Next, we can perform on-page SEO for your site and add or change your website’s content to better match the keywords we identified previously. Or if you prefer, we can document our suggestions and deliver them to you in a professional report. These changes will help your site to rank better in the search engine results. Read this article from Google called Steps to a Google-friendly site for information about on-page SEO.
Finally, we can help with technical SEO. We are professional developers and systems engineers with years of experience. We can help to identify any coding issues that might be hindering search engines from crawling your site and ranking it higher in the search engine results pages.
Our Search Engine Optimization Services
Learn more about how AdminTome Enterprises LLC can help your company improve its search engine optimization with these services:
Data Driven Reporting
Part of the SEO Consulting product is monthly data driven reporting.
These reports show you exactly what was done and what is planned for the next month.
You never be left guessing what is being done with your SEO.
We show quantifiable data that maps directly to your SEO goals.
If you would like to see a full sample report click the button below.
Local Search Engine Optimization
If you have a traditional brick-and-mortar store, then local search engine optimization will help you get more customers in the door. When you search in Google or other search engines for a business type you will get local results returned. For example, if you search for “hair stylists near me”, you will get a result with a map and 3-4 local businesses that have hair stylist services.
Our local search engine optimization services can help your business show in these results and get your business more customers. We will help you setup your Google business page for optimum results. In addition, we can ensure that your business profile on other websites like Yelp are optimized for better ranking in Google.
What can you expect?
Search engine optimization is not an overnight fix. It takes time to gain authority with Google. Unfortunately, some crafty web masters used to trick search engines like Google to rank higher but had very poor content that did not help searchers find what they were looking for. Google made several updates to its algorithm to find these bad websites and not rank them.
For us this means that it can take some time to gain Google’s trust and build authority. This is done by getting links from other reputable websites in an organic manner. This means that we do not purchase links or use any shady methods for getting backlinks. Your can rest assured that we practice only the safest methods of search engine optimization to ensure that your site is ranked and not blocked by Google.
When we begin search engine optimization for your small business website, we start by talking with you about what your goals for your website are. We take an assessment of your current search engine optimization status and ranking status. We then identify the best keywords for your site, your site’s main competitors, and how hard it will be to rank high for the keywords we have identified. You are then presented with a report that documents everything we identified and recommends what should be done next to improve your search engine rankings. We can also perform the recommendations.