What is an SEO Audit?
A Search Engine Audit is a complete and deep analysis of your website’s search engine optimization status. This is kind of like a car inspection in that we take a look at your website and other websites that link to your website and determine how well your site is doing with search engines.
Based on this audit you will receive recommendations that you can take to improve your website’s search engine optimization. This will help you to rank higher on the Search Engine Result Pages (SERPs) which will get you more traffic and ultimately more conversions.
What is the difference between an SEO audit and an SEO audit tool?
There are many tools on the web that will give you an instant SEO analysis including SEMRush and Seoptimer to name a few. What is the difference between these tools and an SEO Audit? These tools take your domain name and do an instant look at your website and show a nice report.
An SEO Audit is a full detailed and comprehensive examination of your web site which includes many things. First, an SEO audit will look at your website’s code to make sure search engines can crawl the site correctly. Next, the audit will look at your website’s use of page titles, headings, and text to see how they are optimized for search engines. In addition, the SEO Audit will look at what websites are linking to your site to see if they are helping or hindering your search engine optimization efforts. Finally, the SEO Audit will perform a similar analysis on your competitors that are ranking higher than your site.
This kind of a deep analysis of your entire search engine optimization takes a lot of effort and research. This means it takes time. SEO Audits are usually performed within a few weeks to a few months based on the size of your site.
Partnering with an SEO Agency like AdminTome Enterprises LLC will help you completely understand your website’s current search visibility and how you can improve it.
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What does an SEO Audit include?
An SEO Audit contains many things. These are a Technical Audit, a Content Audit, a Competitive Audit, a Link Audit, and a Social Audit.
These Five Search Engine Optimization Audit Types Include:
A technical audit looks at the code of your website that is served by your web server. We see how easy it is for websites to crawl your website but not overload it. We make sure that all links to internal content are working and no 404 errors occur. We also look at any redirects to see if these are hurting your SEO efforts.
The technical audit looks at your website’s content to ensure that it is optimized for search engines. We look at your page titles, text, headings, and more and ensure that they are optimized for the keywords you need to rank for.
This audit will look at your competitors who are ranking higher than your site for the searches you want to improve on. We identify what keywords they are ranking for and all the websites that are linking to them. This gives us an idea on what SEO steps we can take to improve your website’s ranking.
A link audit looks at all the links that are pointing to your site from other websites. The more quality links your site has from other high-quality and related websites the more authority you will have with search engines and rank higher.
The social audit looks at your social media presence to identify how well your social media efforts are boosting your search engine ranking performance.
How long does an SEO Audit take?
A detailed and comprehensive SEO audit of your site that is fully researched can take some time to do properly. The time depends greatly on the size of your website and how many pages it contains.
If your site is only 10-15 pages then you should expect your SEO Audit to only take about a week. If your site is 100 pages or more then expect it to take at least 45 days.
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How much does an SEO Audit cost?
Whether you are a small-business or an enterprise business, you can expect to pay anywhere from $500 to $14,000 for an SEO audit. The main factor is the size of your website and how many pages it contains.