What is social media marketing?
Social Media Marketing is using social media sites like Facebook, Instagram, Pinterest, and Twitter to build a community around your business.
This builds brand awareness for free!
The more people are talking about your brand on social media the more potential you have to gain new customers and keep existing customers coming back.
Social media can also give you insight into what people are saying about your business.
This gives you unprecedented access to your brand’s status and gives you ability to quickly remediate any problems or concerns.
What are your social media marketing goals? You can use social media marketing to build brand awareness, engage potential customers, or as a support platform.
What social media platforms should you focus on? There are tons of social media platforms that exist today. It is best to discover which ones you should focus on so that you do not spread your efforts too thin.
What type of content should you post? Not all content works for every type of business. For some businesses, picture posts will work excellently. For other businesses, videos may attain more engagement.
Planning and Publishing
When performing social media marketing, consistency is key. Posting on regular schedules will help you gain and keep social followers.
Publishing on social media is as simple as creating posts on your selected social media platforms on a scheduled basis.
Listening and Engagement
Social media is not a one-way street. You should not only be publishing content buy checking your past posts and reply to any comments.
In addition, search for any mentions of your brand and engage with any posts you find.
This will help you to create a sense of community around your brand.
Analytics and Reporting
As with anything related to business you will need to track your social media metrics.
This will give you insight as to how your social media efforts are doing compared to your established goals.
Are you getting the reach for your posts that you set out for?
Are people engaging with your posts? (likes, follows, comments, etc.)
Understand your social media metrics is key to helping you identify what works on social media and what does not.
Advertising on social media can be a very powerful way to achieve your business goals.
You can create ads that will help build your following on social media.
Or if your goal is to increase sales through social media, you can create ad campaigns to sell directly to potential customers.
Social media advertising is exceedingly powerful in its ability to target prospects using fine-grained metrics.
For example, you can target people who like dogs in a certain neighborhood between the ages of 25-30.
If you are selling dog food, you now have a highly specialized group of prospects that will see your ad.
About our Social Media Marketing Austin Services
Our Social Media Marketing Austin services provides you with two main options: Social Media Marketing Monthly Consulting or a Social Media Strategy Plan.
Social Media Marketing Consulting
We can help you manage your social media portfolio including updating on predefined schedule using our Social Media Marketing consultation monthly retainer service.
First, we will work with you to develop a Social Media Strategy Plan that aligns with your business goals and will detail your suggested social media goals and provide actionable and measurable strategies.
After we have your Social Media Strategy Plan, our Austin Social Media Experts will start working on your social media activities.
We provide monthly reporting that includes your social media analytics and metrics so you can measure the ROI of our Social Media Marketing Austin Services.
Fixed rate monthly packages
Social Media Strategy Plan
We can build a goal oriented and measurable social media strategy plan for your business that aligns with your business goals.
First, we will set S.M.A.R..T goals for social media campaign. Each goal will be:
Next, will identify meaningful metrics to track. These will include Audience Growth Rate, Post Reach, Potential Reach and more.
We will also include an audience persona profile that will detail what a typical member of your audience will be. This will include details like Age, Location, Average Income and more.
We will also include details of your top social competitors that identifies how they compare to your social media portfolio.
If your company is already using social media, we will add an in-depth Social Media Audit that will look at your current social media profiles to see what has worked and what has not.
During our social media audit, we will identify any imposter accounts that might be using your brand.